Monday, October 29, 2012

Guest Post - Betsy of February 13 Creative

February13 Creative's beautiful home page! 
Happy Monday, everyone! Lisa and I are so elated to have another guest post on the blog, Betsy of February 13 Creative. We met Betsy at the first ever Makeshift Society Success Squad where she presented her new idea for Christmas Crackers. Did you miss out on my blog post about it - read it here. She's got a lot in the works, so stay tuned for 2013 cause I bet you're going to want to get your hands on some! I asked Betsy a series of questions about what it was like asking for help and/or what it brought up for her because remember, the forum of the Makeshift Society Success Squad is that you bring your business/design/product dilemma to the group and we try to help you solve it. I was so invigorated after the meeting because the forum was really successful and I think each person there got a lot out of it - we all realized that we're kinda awesome at our own expertise and sharing it felt fantastic! Looking forward to November's meeting - it is for members only and is on Wednesday, November 14th. 

Take it away, Betsy! 

Hey there, Awfully Grand People! I'm Betsy and my business is February 13 Creative. Through F13, I do a little bit of a lot of different things… graphic design/art direction, art licensing, management/representation for other creatives... And, lately, product development, which is what brought me to the first Success Squad meeting at Makeshift Society. I've been secretly developing a design—a reinvention of a traditional Christmas item—for a while now and I finally got up the nerve to seek some feedback from someone other than my husband and BFFs.

Sarah asked how I knew when I needed some help. I'm thinking it was when I recognized the Mr. Toad's Wild Ride I'd been taking in my head, for months: one day I'm on top of the world, full of zeal for getting my product launched; the next day my design just plain sucks and I can't even remember why I thought it was a good idea. Do you ever find yourself in this absurd internal feedback loop? I know it's silly, but somehow asking for help sometimes seems scarier. What new chills might await me if I actually invited feedback from real, live strangers? What if my worst fears were confirmed?

When I joined Makeshift and learned about the Success Squad, I immediately sensed it could be the perfect forum to start sharing my design: not only was it the right demographic for my product, I knew that the people there—many of them makers and sellers themselves—would represent a boatload of skills and experience and could help me evaluate my design and ideas from all the relevant angles. Still, I vacillated… and I procrastinated. But in the end, I not only signed up for the first MSS Success Squad meeting, I volunteered to be the first presenter!

Now, of course, I can't believe I waited so long. The 15 or so women assembled around the table that night just blew my mind with their honesty, generosity and enthusiasm. They asked important questions and challenged me—in a completely warm and lovely way—to look at my design from all kinds of new perspectives. Not only that, they gave ideas, advice and encouragement so freely that I left the meeting feeling I had a whole team of people behind me, rooting for me… hell, it felt like they were practically working for me! 

Probably most important, I now feel an expanded sense of responsibility to make this thing happen. It's no longer my secret project, it's something that I know there's a real market for, and a group of people who are expecting to see me make it a reality.

Hold me to it, fellow Squad members! And, thank you, Sarah and Lisa, for creating this wonderful forum! 


  1. Thanks so much fro trusting us and presenting your wonderful work Betsy! We are thrilled to have you! xoxo

    1. 100% my pleasure, Lisa. I'm just so delighted to have found you two!